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Private Label

Private Label: How To Create A Brand!

Am I in the retail clothing business? Do I purchase products to resell to my customers online or from offline suppliers? Creating a personal brand product by doing Brading is not as difficult as you think! Euroingro.com will show you how to create private label products and how to get started without taking risks and wasting time and money. We will give you the opportunity to discover your new certified suppliers to follow you step by step in the creation of your Brand, from production to sales, to marketing and distribution. Private Label: how to get started?

Private Label: how to get started?

The private label is a private label, i.e. a custom brand produced by an external company with its own brand. The idea of creating a clothing brand is certainly an economically highly scalable opportunity. Thanks to the E-Commerce and Dropshipping development that has involved the market in recent years. In fact, the creation of a "standalone" brand or a private label can create large volumes of sales. It also gives a great advantage by strengthening the perceived value compared to competitors through the differentiation of details or labels or packaging.

Private Label: how to start building a new business

Now we will show you what are the fundamental steps in the creation of a line of own brand products. We will analyze together what are the advantages and how to solve any problems related to the creation of a new business.

  1. Study your target audience
  2. Analyze your Competitors
  3. Identify a verified Manufacturer together with our Consultant
  4. Customization and Realization of the garment
  5. Packaging Production
  6. Merchandise Control and Documentation

1. Study your target audience
As a first point, to start a new business is surely to know the requests of your customers. Do some research on the market you want to refer to. Study your regular customers, their needs, their tastes and the fashions of the moment. To be successful in creating your Private Label you will have to continually test the market, in order to always produce or buy the right garment, at the right time.
2. Analyze your competitors
The secret to an excellent Private Label is to make your product unique and different from your competitors. We can not only customize the product, but also its packaging, the internal packaging or the message you would like to communicate with your brand. For example, if your Brand is Vegan-Free, it would be great to specify it on the labels and packaging.
3. Individuare insieme al nostro Consulente un Produttore verificato
This phase is the most important in the Private Label phase. There are many companies that produce garments on a large scale and that allow you to customize your product, but only a few are accredited and use certified processes. For this reason, Euroingro.com, together with its commercial network, will support you in finding these certified and guaranteed companies and we will accompany you in all stages of production. With a Verified Manufacturer, you will be able to focus solely on marketing and product distribution.
4. Customization and creation of the garment
Once you have chosen the design of the final Private Label product, the manufacturer will begin producing the samples needed for production. Maybe you don't know the textures? the right fabric? the yarn or the accessories you need to make your brand successful? Euroingro.com also helps you with this. Thanks to our commercial network, you will have a clear idea of the market and a vast choice of fabrics to produce, all in line with your concept. Thanks to our great experience in online sales, we can help you, thanks to data and machine learning, to find the best solution for your products, based on the cost of production and resale.
5. Packaging production
Your only goal is to create a "recognizable", functional and iconic product, in order to differentiate yourself from the market and create a customized "Standalone" item. For each brand, small or large, it is important to differentiate itself in the design and style of its Private Label clothing. It is essential to be able to create the perfect packaging that reflects the ideal of your brand, not only the box, but its interior, the thanks you cards or gadgets to be inserted inside. Thanks to our experience in this field, we have established commercial partnerships with local producers that will allow you to choose every millimeter of your packaging design, as well as the material, composition and weight.
6. Control of Goods and Documentation
Have you finally found your perfect Private Label product for sale, or have you started the production of your first collection, but you don't feel like you have forgotten something? For offline and online sales, you need technical documentation on the origin of the goods, on the packaging and having the textile branch included. Aren't you afraid that some of your competitors may copy your collection? For this you would also need to register your trademark. It is not as difficult as it may seem, thanks to Euroingro.com you can register your trademark at a much lower cost throughout Europe, even with the help of the company's Legal department.

Finally, you have everything, but Is your shop very far from the production area? No problem. We take care of your entire collection and make sure that it is of the right design and of the right quantity and quality and then proceed with the shipment. Easy isn't it?

What are you waiting for? Write us an email at [email protected] or call us at +390574727518 or write us on Whatsapp at +393516056890

Our sales representative will help you in the early stages and answer all your questions!
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